Air pollution is visible in the sky. Its impact is invisible in our choices. “Fading Cities” is a photo essay reflecting our shared responsibility to combat air pollution at a time when it peaks in India.

The campaign aimed to raise awareness that every decision - switching to EVs, reducing emissions, or mindful daily choices - contributes to cleaner air. Using stippling, an art form composed of countless tiny dots, we recreated images of iconic monuments in major cities, showing them “disappearing” amidst pollution waves. The twist: the number of dots corresponded to each city’s actual population, highlighting how individual actions, though small like particles in the air, collectively shape the environment. The work visualized both the fragility of our cities and the power of collective responsibility, positioning TVS iQube as part of the solution.